Brief Analysis - Fever Tree

I went onto the YCN website to see what briefs that might interest me. I went into it with having my interests and skills in mind so I can choose a brief that I can (hopefully) excel in it. The one that caught my eye was fever tree, it's definitely aimed at illustrators and package design is something that I've always wanted to do. So I read the brief and took it apart:

THE BRIEF:

We want you to create a series of designs for our annual limited edition bottle campaign that will be eye catching on a busy retail shelf. You can approach this graphically, illustratively; or in any other visual style you see fit.

Audience - Existing costumers 35 - 65 age

The designs must be beautiful and sophisticated in style (not childish in any way) to achieve stand out and to connect with our premium target audience.

SPECIFICS

• Look premium, beautiful and visually engaging.
• Retain the clarity of the brand name (FEVER-TREE), product descriptor (INDIAN TONIC WATER), and key information (i.e. no artificial sweeteners, 500ml etc.)
• Fit around the existing label. The label should remain the same so the customer recognises the product even with the limited edition design.
• Ideally be instantly recognisable of the continent or country
• Create intrigue and interest amongst existing Fever-Tree consumers without alienating or confusing them.

• Entice new consumers to purchase Fever-Tree for the first time 

I think I might do this brief, as it means I can explore pattern design which I have dabbled in before but not extensively. This brief will give me a chance to see if I have the skills to do it, and see if I am versatile.