Monday, 2 May 2016

OUIL505 Final Packaging Design

From the feedback that I received from my peer reviews and tutorials, I really needed to rethink the design for the front of my box, as it isn't exciting enough. I needs to be clear that I am taking the piss out of this whole stupid campaign and not trying to stick too much to the original top trumps design.

Originally this is what I came up with:

Which isn't thaat bad. But it definitely does still need more! I needed to make the colours brighter and the whole thing to be more comical!

The tutors and peers both said that I should put one of the spot illustrations on the front of the box, but when I tried this, it looked out of place. It looked like I had just stuck it on and didn't merge with the rest of the design. Instead, I thought of changing the stars which I originally had in the background and change it to a patterned version of the Donald Dump illustration. I also really wanted to include his hair on the front of the packaging, so I came up with including it quite subtly, but placing it on the top of the 'T' of the 'TOP' . 

FINAL OUTCOME:

I'm really happy with the outcome of my packaging. Bearing in mind I'm really not a graphic designer, I don't think I did a bad job on the type or general layout! I think it looks quite clean and professional, and you know exactly what you're getting from it. I could have put a big illustration on the front, but I think it would have ruined it. Plus I'll have all my illustrations on the cards inside, so don't think it's missing out on them at all. 

I can also use this for the back of my cards, which saves me a lot of time!! It also links better with the rest of the product, by having some similarity running through the designs. 

BACK OF CARDS: 


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