We wanted to use this session to get a design on the actual packaging, but when we came together we thought that maybe first we should do more packaging designs as we sort of ran with our first idea. I found this quite difficult, as it was hard to not just do close variations of what we already have or coming up with something really obvious. I always struggle with coming up with something inventive, so I started by quickly doing all the obvious ones so I could get them out of my mind. Then for some miraculous reason, I came up with something that was based on what we had done, but with a twist.
I came up with the idea to use the fish shape, but for it to be wrapped around the packaging (the fish shape being cardboard to be wrapped around the plastic container). But then I realised that you wouldn't be able to see the fish, and it specified that the fish needed to be the hero. So we decided to reverse it, so the negative space would be card, and the fish shape would be cut out so you could see the fish! We were really happy with this idea, as we could still incorporate the logo but have a twist on the original idea.
We then tested out the net to see if it would be stable enough and if it was successful in aesthetics too. Luckily we found that we could fit the net onto an A3 sheet, so would be cheaper to print off and would save more paper (something that saucy fish would approve on). We also decided to put the wave from the logo onto the fish and have half of it in coloured cellophane to incorporate the logo even more. I'm very excited about our idea, because it's easy enough to do but not in a boring way. It's also different to what they already have on the shelves, so should pop out and attract the buyer.
Next time we're going to think more about what's going to go into the packaging in terms of layout and font.
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