Wednesday, 24 February 2016

Responsive Collaborative - Fifth meet up

At the start of the session, we decided to try and get the design for the packaging done so it was one less thing to worry about. I found it quite hard coming up with ideas, as we said before that we wouldn't it to be quite simple as that is the style of the saucy fish brand. But we thought that we should do whatever we thought would work so we had an open mind and didn't rule anything out before we had even tried it. So Laura and I got thinking and tried to put something together. Honestly I don't think any of my ideas are particularly going to be used for our final packaging, as it's either too much or not enough. But I don't think that we wanted any illustrations on the packaging anyway as it doesn't fit the brand.


After doing the designs, we thought that we should start thinking about what colours would work best for the packaging. We wanted all the boxes to be black but have a different spot colours that links to the main flavours or an ingredient that we had paired with the fish. We also wanted the three colours to work nicely together as a set so when the three boxes are together they can compliment each other. 


This then led to making magnets, an idea that we had come up with earlier in the process as we thought that just having the packaging wouldn't be enough. We decided to use the saucy fish logo as a device for promotion of the brand as well as creating some fun ones that would draw attention to the brand.




No comments:

Post a Comment